To generate a high volume of ideas in a non-analytical manner which permits the ideas of one individual to stimulate the ideas of the other individuals in the team.
- Quantity is important. Get as many ideas as possible.
- Creativity is important. Silly, impossible, fantasy ideas are vital. Encourage these wild ideas which can act as triggers to stimulate breakthroughs into new directions.
- Don't criticize, evaluate, judge or discuss ideas. Let them flow. Asking for clarification of an item is acceptable.
- Be sure to write all ideas on a flip chart or board so that everyone can see them.
- Strive for fluency of ideas by building (piggybacking) on the given ideas.
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- Define and write out a question (topic) for which you desire a large number of answers. Set a time limit.
- Silently each person generates and writes down a list of ideas.
- Each person gives one idea at a time. He or she can "pass" if out of ideas.
- Record the information as given (i.e., do not paraphrase) on a board or flip chart.
- Review items for understanding and need for clarification.